Formulating Interesting Research Questions

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Formulating Interesting Research Questions

The result is that academic research is perceived as irrelevant and incremental and is rarely read. It should come as no surprise that the academic review process is viewed as flawed. The evaluation and production of new ideas is, at best, an ill-structured problem, and market failure in this process is universally evident. For example, the television and film industries spend billions to devel...

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ژورنال

عنوان ژورنال: Journal of the Academy of Marketing Science

سال: 2003

ISSN: 0000-0000,0092-0703

DOI: 10.1177/0092070303031003020